He said his vision is for First Straw to be a brand to be reckoned with in craft work and tourism, in particular.
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“ In addition, I want to build a solid foundation for my son and try to be someone who my community members will emulate as a young man with a strong sense of determination and sense of purpose.” Daley has plans to relocate to Falmouth in the Artisan Village on the pier in Falmouth because that would be a more central location for his growing business. The entrepreneur explains that his ultimate dream has always been to “use this venture to create a brighter path for my family financially by creating a financial framework to assist two of my younger siblings who have great potential to pursue tertiary studies at universities locally or overseas.” As stated it is home decor so the product is ordered to beautify homes and businesses. He said, “Home decor is in top demand close to and during Christmas. Each product requires a different weaving pattern, so I'll walk through customers on the order so they have a general understanding if their design can be created or something similar to it can be done.”ĭaley outlines that the demand for the products First Straw supplies, depends a lot on the season. “Most products are done to order, so I'll try to find out what type of product and design a customer wants. The leaves of these palms are torn at defined lengths and widths to achieve neat weaving patterns and also these leaves are coloured to meet customer requirements, the artist explains.įirst Straw products are durable and are among the highest quality of handmade craft products he asserts. The primary materials used are thatch palm and coconut palm.
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Currently, First Straw has four workers that work full time and another three who are in training.įirst Straw, in addition to home decor and accessories, specialises in hand bags, laundry baskets, mats, fruit bowls and bassinets, “ just to name a few,” as Daley outlines. Now employs four others who also find weaving a sustainable livelihood. He has no other business, using weaving to support his family for at least 25 years. “I learned from my 's an art form that has been in my family for years,” Daley told the Jamaica Observer. The 37-year-old has been weaving and designing as long as he can remember. He is therefore preparing to satisfy his clients.
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Sheldon Daley, CEO of First Straw Limited, a craft company which produces handwoven home décor and accessories from its location in Cottage District, a small community in the Leamington Division, Westmoreland, knows that with Christmas approaching, home decor items are most in demand.